Share Partners with Newell Law Group to Revolutionize Independent Filmmaking with Equity and Legal Support

The burgeoning online filmmaker platform Share has formed a strategic partnership with the Newell Law Group, a boutique law firm based in Los Angeles, granting them a meaningful equity stake and an observer seat on Share’s board. This partnership aims to provide crucial legal guidance and strategic insight on rights, governance, backend structuring, and long-term scalability.

Led by entertainment lawyer Kimberlina N. McKinney, Senior Counsel at Newell Law Group, the collaboration will help Share legally protect its proprietary technology and democratic revenue-sharing model. Share, launched in March 2025, supports independent filmmaking by connecting filmmakers, crew, and cast in a unified global ecosystem that integrates crew hiring, equity negotiations, transparent revenue-sharing, community green-lighting, and a robust legal infrastructure.

A key feature of the platform is its proprietary revenue share calculator, which simulates real-time backend allocations across different roles, equity tiers, and revenue models. Share also offers community-based voting to approve creator-uploaded projects, along with curated access to industry vendor services through its Marketplace.

The company is led by CEO Erin Norman, CCO Leonardo León, and COO Rachel Hearn, who have built strong grassroots momentum supported by initial capital and enthusiastic industry partners.

Norman emphasized that the partnership with Newell Law Group reinforces Share’s commitment to securely and equitably empower all contributors — from creatives to crew and cast — by legally safeguarding their vision and technology. “Our platform turns creative investment into real ownership,” Norman said, “and Newell Law Group allows us to scale that with legal confidence.”

McKinney highlighted how Share addresses long-standing inequities in the filmmaking industry. “Backend profits have traditionally flowed mainly to big names, while crew and writers often receive a disproportionately small share despite their hard work,” she said. “Share changes this dynamic by ensuring everyone involved has a stake in the profits.”

Looking ahead, Share plans to reinvest a significant portion of its earnings into the independent filmmaking community. Upon reaching 10,000 Pro subscribers, it will launch the first Community Greenlight funding round, investing $100,000 across five short films, with the winners chosen by the community.

This announcement follows a high-profile event at Evergreen Studios in Los Angeles, where actress and director Tisha Campbell revealed plans to premiere her upcoming Christmas film on Share. Industry veterans including producer Cindy Cowan, unscripted expert Patrick Caligiuri, and Indie Night Film Fest founder Dave Brown also participated, voicing strong support for Share’s innovative approach.

Cowan expressed optimism about Share’s potential, stating, “As a seasoned producer who has witnessed the evolution of the traditional studio system, I believe Share can champion independent filmmakers and amplify bold new voices worldwide. I’m thrilled to be part of this revolutionary movement in film financing and production.