In a recent keynote at the APOS summit, Netflix’s VP Don Kang shared insights into the future of Korean content following the success of Squid Game.
Netflix’s Korean Content Head Discusses the Future After ‘Squid Game’
During his keynote speech at the APOS media and entertainment summit in Bali, Indonesia, Netflix VP Don Kang reflected on the company’s pivotal role in the global K-content surge. His appearance came just days before the much-anticipated launch of Squid Game Season 3, the concluding chapter of Netflix’s most-watched series ever.
Excitement for the Upcoming Launch
“We’re all very excited about the Squid Game launch on Friday,” Kang stated, expressing confidence in the vitality and expansion of Korean content.
The Evolution of Netflix’s Strategy
This year marked a shift as Kang took center stage, showcasing the progress both Netflix and Korean content have made over the past decade. His talk prompted questions about the future of K-content: Is Squid Game the pinnacle of Korea’s pop culture export, or merely the beginning of a stream of global hits?
Looking Ahead: The Future of K-Content
While Kang refrained from discussing potential spinoffs of the Squid Game franchise, he maintained an optimistic outlook on the future of K-content, asserting that Netflix does not view the genre as a passing trend.
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Growing Interest in Korean Content
Kang noted that over 80% of Netflix members who initially watched Squid Game have continued to explore Korean content. Independent research revealed that subscribers are significantly more inclined to engage with Korean productions compared to non-subscribers.
Upcoming Korean Originals
Netflix plans to release 15 new Korean originals in the latter half of 2025, including the action film Good News and the romantic drama series Genie, Make a Wish. Kang highlighted the expansion into non-fiction shows, aiming to appeal to both existing fans and new audiences.
The Impact of K-Content on Global Perceptions
According to Netflix’s latest report, How K-Content is Shaping Global Perceptions of Korea, K-dramas are the most favored genre among international viewers. The findings indicate that K-content viewers are more likely to express interest in visiting South Korea, reflecting the growing influence of Korean culture.
Celebrating the Launch of Season Three
As Squid Game Season 3 premieres globally, Netflix is organizing a grand parade in Seoul, featuring appearances from the series’ stars. This event is touted as Netflix’s most ambitious fan engagement initiative to date.
