The highly anticipated third season of Squid Game has made a spectacular return to Netflix, setting new viewership records and captivating audiences worldwide.
‘Squid Game’ Season 3 Breaks Netflix Viewership Records
EXCLUSIVE: Squid Game returned to Netflix on Friday, delivering an impressive performance with the launch of its third and final season.
Record-Breaking Views
Season 3 garnered 60.1 million views across all six episodes, shattering the platform’s record for the most views within the first three days of a show’s release. It quickly became the most-watched title of the week and has already secured the No. 9 spot on Netflix’s list of the most popular non-English TV shows.
Global Dominance
According to Netflix, Season 3 ranked No. 1 on the weekly charts in all 93 countries where the streamer maintains a Top 10 list. This marks the first time a show has achieved such a milestone in its debut week.
Comparative Performance
Season 2 of Squid Game premiered on the Thursday after Christmas, benefiting from an extra day of viewing and holiday traffic. In its first four days, Season 2 attracted 68 million views, landing at No. 7 on the most popular non-English TV list during its premiere week. While direct comparisons are challenging, Season 2’s performance further highlights Season 3’s remarkable achievement.
Viewer Engagement
Both Seasons 1 and 2 also appeared on the weekly Top 10 list as audiences caught up before the new season. Netflix has invested heavily in promoting Squid Game over the past year, aiming for the concluding seasons to match the success of the first. Season 1 remains Netflix’s most popular title of all time, with an astounding 265 million views in its 91-day premiere window.
Social Media Impact
The platform’s promotional efforts are evidently paying off, as Season 3 has already accumulated 4.56 billion social impressions across Netflix’s global social channels, the highest for any season of the series.
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Creator’s Gratitude
“I am incredibly grateful to the viewers who have supported us throughout this journey,” said Hwang in a statement. “These six years have been invaluable, and I hope new viewers will take the time to enjoy the series, especially since Seasons 2 and 3 are essentially one story.”
Fan Engagement Activities
In recent months, Netflix hosted immersive fan activations across more than 25 countries, allowing fans to experience the world of Squid Game before its conclusion. The global activation tour culminated in an event in Seoul that attracted over 38,000 fans.
Cultural Impact
Hwang noted a significant increase in interest in Korean culture during the promotional tours for Seasons 2 and 3. Searches for “Korean won” surged following the release of all three seasons, indicating the series’ cultural influence.
Korean Content on Netflix
This week has been particularly favorable for Korean content on Netflix, with over 80% of global members reportedly watching Korean titles. Following Squid Game’s impressive Season 3 debut, the top movie of the week is K-Pop Demon Hunters, also inspired by the K-wave.
