SATURDAY AM UPDATE: Neither barbecues, swimming pools, nor fireworks could keep audiences away as Universal and Amblin’s Jurassic World Rebirth stomped into theaters with a massive $26.3M Friday, up 4% from Thursday. That marks the film’s second-highest grossing day after its $30.5M opening — which began at 12:01 AM.
The film’s 5-day domestic total is now $141.2M, with a Friday-Sunday haul of $85.4M. Globally, the movie has opened to a staggering $312.5M across 82 markets, surpassing Jurassic World: Fallen Kingdom’s debut of $298.9M. The franchise leader remains the original Jurassic World with a record-breaking $525.5M global opening, the 6th highest worldwide of all time.
Despite Independence Day distractions, Rebirth posted the best July 4th performance for a #1 movie post-COVID, overtaking Despicable Me 4 ($20.3M), Rise of Gru ($16M), Sound of Freedom ($14.2M), and F9 ($5.2M). Only Transformers: Age of Extinction in 2014 showed a similar +10% July 4th increase over Thursday.
Audience diagnostics show that the franchise is aging: only 36% of viewers were under 25, compared to 56% for Fallen Kingdom and 41% for Dominion. The 18-34 age group made up 51%, with the largest demographic being 25-34 at 29%. PostTrak scores reveal a 60% definite recommend, up from Dominion’s 57% — a key indicator of audience enthusiasm.
In terms of demographics, the breakdown is:
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Caucasian: 45%
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Latino/Hispanic: 26%
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Black: 13%
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Asian American: 9%
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Male audience: 61%
Families made up 41% of the audience, with 32% attending with friends. Date nights were minimal at 7%, and couples at 21%.
Performance across regions is even, though strongest in the South and South Central, with AMC Disney Springs in Orlando being the top-grossing theater at $230K. While there were no IMAX showings, Premium Large Formats (PLFs) drove 29% of sales, and 3D accounted for 18%.
Rebirth matched Dominion with 58% same-day ticket sales, but outperformed in presales, with 30% booked in the last week, versus Dominion’s 14%.
Ticket purchase drivers included:
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51% citing it as a beloved franchise (up from 43% for Dominion)
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22% drawn by new stars Scarlett Johansson, Mahershala Ali, and Jonathan Bailey
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In-theater trailers (17%) were the most influential marketing tool
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Social media (14%), word of mouth (12%), and online trailers also impacted decisions
Sequel interest remains high, with 53% saying they would watch another film, and 33% open to the idea depending on the content.
In comparison, Apple Original Films and Warner Bros.‘ F1 earned $6.9M Friday, projecting $24M-$25M for the weekend and a $108.9M total by Sunday.
Top Box Office – Saturday Update:
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Jurassic World Rebirth – $26.3M Friday, $85.4M weekend, $141.2M total
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F1 – $6.9M Friday, $24M weekend, $108.9M total
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How to Train Your Dragon – $2.8M Friday, $9.7M weekend, $222.7M total
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Elio – $1.5M Friday, $4.9M weekend, $54.2M total
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28 Years Later – $1.15M Friday, $4.3M weekend, $60M total
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Mission: Impossible – Final Reckoning – $850K Friday, $3M weekend, $191.4M total
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Lilo & Stitch – $1M Friday, $3M weekend, $407.7M total
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M3GAN 2.0 – $910K Friday, $2.95M weekend, $17.7M total
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Materialists – $354K Friday, $1.1M weekend, $33.3M total
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Sardaar Ji 3 – $220K Friday, $860K weekend, $2.9M total
