SAG-AFTRA members have overwhelmingly ratified the 2025 Interactive Media Agreement, officially bringing an end to the nearly yearlong video game strike that began in July of the previous year. With 95% approval in favor, the agreement follows last month’s tentative deal with major video game companies, marking the suspension of the strike.
The new contract, forged in partnership with leading companies including Activision Productions Inc., Electronic Arts Productions Inc., Insomniac Games Inc., WB Games Inc., and others, will go into effect immediately.
This groundbreaking deal provides compounded wage increases totaling 15.17%, along with additional 3% increases set for November 2025, 2026, and 2027. Additionally, the maximum overtime rate for overscale performers will now be based on double scale, significantly improving compensation. The agreement also includes increases in health & retirement contributions, raising the rate to 17.5% by next October.
A major focus during negotiations was the impact of artificial intelligence (AI) in the industry. As a result, the new contract includes safety guardrails and significant protections for performers related to AI. These include consent and disclosure requirements for the use of digital replicas, as well as the right for performers to suspend consent for new AI-generated material during a strike.
SAG-AFTRA President Fran Drescher praised the leadership of Interactive Media Agreement Negotiating Chair Sarah Elmaleh, who guided the deal through three years of challenging negotiations. In her statement, Drescher highlighted the important progress achieved in AI protections, stating that “progress is the name of the game.”
See More ...
Duncan Crabtree-Ireland, SAG-AFTRA National Executive Director & Chief Negotiator, expressed gratitude to the performers and allies who endured the 11-month strike, noting the sacrifice made during this time. He also acknowledged the tireless work of the negotiating committee and its chair, Sarah Elmaleh, in securing these crucial gains for video game performers.
On behalf of the video game producers involved, Audrey Cooling, spokesperson for the companies, said, “We are pleased with the ratification of the new Interactive Media Agreement, which delivers historic wage increases, industry-leading AI protections, and enhanced health and safety measures for performers.”
The votes for ratification were submitted online and by mail-in ballot by the due date of 5 p.m. PT. The final results were certified by Integrity Voting Systems, an independent election service provider.
